TODD BEEBY

Creative Director, Copywriter, Brand Architect, NYC


Résumé

Fisherman / Iliamna Fish Company, Alaska / 2016
Worked as a commercial fisherman for the summer season in Bristol Bay, north of the Aleutian Island chain. Our two-man team pulled in 30 tons of sockeye salmon by hand.

Copywriter & Creative Director / Guidance+Telemetry, NYC / 2014-Present
In a freelance capacity, I work closely with strategy departments to ensure a solid (and valid) foundation for brand voice projects and creative storytelling. Recent clients include Cadillac, Best Buy, Gillette, Google, Uniqlo, Unilever, Etihad Airways and Spotify at these agencies: Rokkan, Grey, Havas, BBH, B-Reel, and The Barbarian Group; also direct-to-client with TripAdvisor. I provide deep insight in strategy, brand voice/tone, product development, copywriting, creative direction, and production; working autonomously, or with a team.

Executive Creative Director & Managing Partner / Gotham Inc, NYC / 2013-2014
As co-managing director and lead creative of this Interpublic Group agency, I made great strides in improving the quality of work and developing a positive/humane/encouraging culture. My responsibilities included management of both the creative and production staff, rebranding the agency, and executing the design of new workspace.

Freelance Copywriter & Creative Director / Various NYC / 2012-2013
I provided leadership in concept creation at Co: Collective (a visionary consultancy). I worked with the talented team at B-Reel on Google projects. And at Badger & Winters, I played a major role in winning the global AVON business.

Creative Director / StrawberryFrog, NYC / 2010-2012
I managed teams and created advertising campaigns for Jim Beam bourbon. Emirates airlines tasked us with making them a luxury brand with a new global campaign. I also made a big impact for the small-in-stature Smart Car.

Creative Director / Leo Burnett, Chicago / 2003-2009
Led creative efforts on several Kellogg’s brands, specifically Frosted Mini-Wheats, Special K, and Eggo. I also spent several years as co-creative lead and principal copywriter for the U.S. Army’s web presence: GoArmy.com.

Other brand and agency copywriting experience:
- Razorfish, TBWA, DIGITAS, Saatchi & Saatchi, Hanson/Dodge Design, OgilvyOne, Hill Holliday
- Trek Bicycles, Mercedes-Benz, Johnson & Johnson, Samsung, Ameritrade, Lotus Software

EDUCATION
The University of Michigan, Ann Arbor, B.A. in Literature
Second City Comedy Writing Program, Chicago

AWARDS
Work recognized by D&AD, Clio, ADC, ANDY, and AICP