TODD BEEBY

Creative Director / Writer, todd.beeby@gmail.com, NYC

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Résumé

GNOMIC, Inc. / Executive Creative Director / NYC / 2014-Present
Work direct-to-client or with agencies to provide deep experience in brand building and creative storytelling, strategy, brand voice/tone, product development, copywriting, creative direction, and production. Recent clients include: Cadillac, Rolex, Gillette, Google, Uniqlo, Unilever, Etihad Airways, and Spotify. At these agencies and more: Grey, J. Walter Thompson, McCann, Rokkan, Havas, and BBH.

Gotham, Inc. / Executive Creative Director & Managing Partner / NYC / 2013-2014
Co-managing director and lead creative of this former Interpublic Group agency. Responsibilities included improving the quality of work, creating a positive/humane/encouraging culture, managing the creative and production staff, rebranding the agency, and executing the design of new workspace.

Multiple Agencies / Creative Director & Consultant / NYC / 2012-2013
Created concepts and futurecasting projects at Co: Collective; at B-Reel for Google projects; and at Badger & Winters, playing a major role in winning the global AVON business.

StrawberryFrog / Creative Director / NYC / 2010-2012
Managed teams and created advertising campaigns for Jim Beam bourbon, Emirates airlines, and Smart Car.

Leo Burnett / Creative Director & Copywriter / Chicago / 2003-2009
Led creative efforts on several Kellogg’s brands, specifically Frosted Mini-Wheats, Special K, and Eggo. Also served as lead creative and principal copywriter for the U.S. Army’s web presence: GoArmy.com.

Other Agency and Brand Experience:
- Hanson/Dodge Design (Milwaukee), OgilvyOne (Chicago), Hill Holliday (Boston)
- Trek Bicycles, Mercedes-Benz, Samsung

EDUCATION
The University of Michigan, Ann Arbor / B.A. in Literature

NOTEWORTHY
- Mentoring a freshman student from an NYC school for the next four years
- Bicycled 3,250 miles cross-country raising funds for charity
- Caught (by hand) 12 tons of sockeye salmon as a commercial fisherman

INDUSTRY AWARDS
Work recognized by D&AD, Clio, ADC, ANDY, and AICP