KELLOGG'S BRANDS

Lead digital and broadcast efforts for Eggo, Special K, Frosted Mini-Wheats, and more. With this example, we were tasked with getting kids more involved with “L’eggo My Eggo.” We answered the challenge by creating an engagement program with all sorts of tips and tricks to keep family members from stealing kids' Eggo waffles.

Interactive print that invited kids to put a disguise on their box

TV announcing the campaign

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