JIM BEAM BOURBON

Beam tasked us with re-invigorating its brand and ‘forcing reappraisal’ amongst non-Beam drinkers. Lucky for us, the client was willing to make the bold choice of producing a :60 anthem spot starring Willem Dafoe.

This spot tells the story of a young Willem contemplating the choice between buses going to NYC and Milwaukee (the closest big city to his hometown of Appleton, WI).


  • Team Jason Koxvold, Josh Greenspan, Dir: Dante Ariola

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