We were approached by smart car to make a tiny budget go a long way. So we created a little movement called “Against Dumb” to get people thinking about how much they were consuming. We also launched a facebook promotion for people to post a picture of their ‘dumb purchases’ for a chance to trade it in for a smart car.

Manifesto video for smart's Against Dumb campaign

  • Director Orian Tait/Buck

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