This wine brand was in serious jeopardy of getting lost on the supermarket shelves. They approached us to create something interesting, something to get them remembered. We came at it with a highly visual approach and a sense of humor they had never before considered. Tying it altogether was a new tagline that, unlike most brands, paid the consumer a compliment: “We like your style.” We like how people make everyday things a little classier.
Type CW: Will Tran